Cara St.Hilaire

Animoto • 23rd September 2017

Fundraising Video, Gemma Open Door for Literacy

This video was created on a volunteer basis for Gemma Open Door, a non-profit organization promoting adult literacy.

Western Schools • 1st September 2016

New product line: Accredited Continuing Education for Dietitians

Starting a new product line is incredibly complex and boasts many challenges. I started with zero contacts and formed a new community from the ground up. Approximately one year later, seven high quality accredited courses were launched with more soon to follow. It is a career highlight to start with nothing and end with a product line I'm proud of.

Photo.net • 2nd April 2014

26 Creative Photos of Water Drops

One example of curated visual content.

Email • 10th February 2014

Newsletter example: Photo.net Newsletter (February 2014)

Inbound marketing newsletter sent to over 150,000 active members featuring latest site news.

Business Wire • 4th February 2014

PRESS RELEASE: Photo.net Announces New Canvas Printing and Selling Feature for Photographic Community Members | EON: Enhanced Online News

Press release written to announce new partnership to entice potential new subscribing members.

Email Marketing • 15th January 2014

Email Communication Example: Announcing a Wedding Contest

Marketing email blast to approximately 140,000 to promote a new charity-driven photo contest.

Focal Press / Routledge • 1st February 2012

Photography as Activism: Images for Social Change

This is one book of many that I've worked on over the years, but I'm incredibly proud of my role in making this happen. It began with a campus visit and a meeting with an inspiring photography department chair at Parsons New School of Design in New York and led to the collaboration on a truly unique project of substance.

Focal Press • 15th September 2011

Photographing Childhood: The Image and the Memory: LaNola Stone

Photographing Childhood: The Image and the Memory is a stunning book I had the privilege of being a part of. This link will bring you to book as seen on Amazon.com. The project was acquired through an agent and I provided the business proposal to fund the project, online marketing copy, art direction, and back cover copy.

Focal Press • 7th August 2011

Focus On Series

This series was a result of team brainstorming and execution to solve the problem of meeting the needs of a changing customer base. Read more about the project here.

Mastering Photo • 16th June 2011

Mastering Photo » Focal Press, then and now

This blog (which doesn't appear to be actively providing content anymore) was an inbound marketing initiative co-led with the editorial and marketing teams. Here you'll find one brief article about a new series, with a nod to the rich history of Focal Press.

Focal Press / Routledge • 6th October 2010

Stagecraft Fundamentals: A Guide and Reference for Theatrical Production

One of the hardest things to do is create a first edition textbook because it means you're taking on at least one established competitor. This project began with a relationship and an idea and led to a successful and affordable intro-level text for undergraduate theatre production students. It was successful enough to go into a second edition.